& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] can be said Li Ning, "China Nike (Nike)" it? In fact, not at all. If the shoe Li Ning (Li Ning) follow the current trajectory, it will stop at a similar point that Nike and Nike trademark similar. & nbsp; & nbsp; & nbsp; of the same name created by the gymnast Li Ning sports shoes and apparel manufacturing retailer headquartered in Beijing, between 2002 to 2009, revenues increased by 9 times, each share earnings increased 10-fold. However, in January last year at the headquarters of Nike footwear brand Li Ning - The United States opened its first retail store in Portland, Oregon, this kind of development of a given type of malpractice certainly starting to show. & cheap foamposites nbsp; & nbsp; & nbsp; shoe Li Ning to build China's largest sports brand sales network, with 7,748 retail outlets, but only 474 managed directly by Li Ning, the remaining 60 shops % from approximately 2,000 retailers inexperienced operators, they do not want to empty out of season stock price, therefore leaving little room for new high-value products. In June last year, we have been unable to solve the problem of weak orders trademark Li Ning was slightly modified, and introduced a new slogan: "Make the change" (make changes). But all this does not make the situation better. & nbsp; & nbsp; & nbsp; For investors, they are not only selling Li Ning (Since then, shares have fallen 42 percent), there is a similar distribution proble Retro jordans for sale ms also sell to other manufacturers and retailers, such as Anta ( Anta), Xtep (Xtep) and 361 degrees (361 Degrees) and the like. In the meantime the only rising Chinese sports shoes and apparel stocks are Baosheng (Pou Sheng), which rose by 37%. Bao Sheng is a pure retailer, large retail distribution of Nike, Adidas (adidas), Reebok (Reebok) and Puma (puma) and other brands. & nbsp; & nbsp; & nbsp; to some extent, if you can to preferred franchisees and then sell a few percentage points of wholesale discount, footwear brand Li Ning may be able in the next two years on the domestic rationalization of distribution networks simultaneously maintain market share. However, the international shoe giant Nike will also easily become its m cheap jordan shoes for men ost profitable markets to invest heavily in China. At the same time, Credit Suisse (Credit Suisse) data related to Chinese sports shoes and apparel consumption shows the challenges facing difficulty lining. When family income over 7000 yuan (about $ 1,000), Chinese consumer preferences will shift from domestic brands overseas brands. And other large consumer goods, as in sports shoes and sports vest market, Chinese companies want to become the world champion who seems far from conquered the local market, not to mention other countries in the.Nike Flyknit Racer recently launched a new color design. 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Italy Milan Polytechnic University School of Design Professor Francesco Galli and Lake of Art and Design faculty co-chaired by a three-week camp creative communication design, won the support of the US Nike headquarters. As a world-renowned sporting goods company Nike This cooperation with Hunan University, the focus is to try to open up the Chinese market for its products and spread find more elements from the Chinese culture. Especially for sports traditional characteristics of Chinese nationals, to fill gaps in the past, Nike sneakers tennis development, become the focus of the theme of the creative design. lecture hall, multimedia video films on the big screen in the flow, Wyatt eye visuals, unique situation expression in melody flashed graphics and colors are permeated with Chinese flavor. Design From the "ping-pong", "calligraphy", "China Blue Culture" This three entry points to start the students under the guidance of Chinese and foreign instructors, with their ingenious ideas for Nike provides information on the localization of design and international marketing solutions for a variety of styles. Lake camp has taken creative way to school enrollment, in the final selected 32 people, in addition to the Art Institute of design, there Journalism and Communication, radio and television Arts, School of Business Administration and the School of Foreign Languages, etc. non-design professionals more than undergraduate and graduate students. Although not all participants had prior contact with film and television production experience, but they are in just three weeks time, quickly grasp and use of relevant software to design a contagious work. not just shoe design, not just the product modeling, creative camp for designers require more attention to the method adopted in the design, as well as the ability to express their design ideas propagation scenarios. Lake School of Design Associate Professor iron camp host one quarter of creative description: The students use one weeks time to do market research, one week time to determine the design, one week to complete filming and production. Through creative camp activities, students do not just relate to some design skills, but also all the processes and methods for internationally accepted design themes have the understanding. The creative design work camp is excellent, they will have the opportunity to participate in the World Student Nike organized internship contest and eventually get a chance in 2007 in the United States, Nike internship. In addition, Nike and Lake also has the intention to carry out more in-depth cooperation with Chinese cultural elements to create products. It is reported that the two sides during the Beijing Olympic Games venues for product design and construction concept, the possibility of cooperation with China on the conceptual design of the new stores are carrying out a series of projects to explore.